FRACTIONAL DATA SCIENTIST

What can a fractional data scientist actually do for you and your clients? At the end of the day, your agency’s success depends directly on the value you confer upon your clients’ own businesses. Their success is your success. That’s where data science comes in.

When you work with us, we will apply proven data science techniques to your clients’ marketing and advertising efforts in five major ways:

1. Setup & Configuration: We perform the initial setup and configuration of the systems and tools needed for your clients’ analytics, data and reporting success. Think Google Analytics, Google Tag Manager, HubSpot, Salesforce, WordPress and more.
2. Situational Assessment: We review and audit your clients’ digital marketing campaigns, keyword strategy, website assets, CRMs and more. We then give you straightforward recommendations on how and where to make adjustments for better marketing performance.
3. Model Building: Building a model simply means abstracting key data points around your clients’ historical situation – customer segments, customer lifetime value, ecommerce transactions, churn and more – into a mathematical model. We then help you apply that model to future, real world actions that make your clients’ business more predictably profitable moving forward.
4. Performance Tracking: By definition, advertising and marketing campaigns happen over time. Each campaign kicks off data – or signals – as they go. That data that can be gathered, analyzed and visualized as reports or dashboards. Regular performance tracking is the only way to know whether any given campaign should continue, stop or simply be further optimized.
5. Optimization: We intelligently pay attention to the story that your performance metrics are telling us. Accordingly, we make recommendations around major or micro adjustments to how your campaigns are being implemented and which levers are being pulled. The result is to squeeze more performance out of every dollar spent.

Specific examples of our data and research-related services include:

• Predictive Analysis: Predicting future trends to aid marketing strategy implementation
• Customer Segmentation: Creating data-driven customer profiles for targeted advertising
• Churn Prediction: Using customer behavior patterns to predict customer attrition rates.
• Google Ecosystem Setup: Setting up and linking Google products such as Google Analytics, Ads, Business Profile and Tag Manager
• Campaign Optimization: Enhancing marketing efforts with data-based decision making.
• Pricing Optimization: Determining ideal pricing points using competitive pricing data and sales trends
• Sales Forecasting: Predicting future sales trends based on historical patterns to inform inventory management
• Marketing Mix Modeling: Understanding the impact of your various marketing tactics to enhance decision making
• Loyalty Program Analytics: Measuring the efficiency and effectiveness of customer loyalty programs
• Web Analytics: Extracting insights from user behavior on the web for website optimization
• KPI Determination: Determine which KPIs should be tracked and utilized
• Data Visualization: Presenting complex data in a concise, understandable, and visually appealing way
• Social Media Analytics: Using data to understand the impact of social media activities.
• A/B Testing for Digital Campaigns: Comparing the performance of different marketing strategies for optimized results
• Customer Lifetime Value Analysis: Predicting the net profit from the entire future relationship with a customer
• Personalization and Customization Analytics: Aiding in the development of targeted marketing content
• Geospatial Analysis: Employing geographic patterns in data to inform location-specific strategies
• Survey Design and Analysis: Customized survey creation services to capture data insightful for your business decisions
• Lead Evaluation and Scoring: Analyze potential leads by value and probability of conversion to optimize marketing efforts
• HubSpot and Salesforce CRM Setup: Comprehensive setup services for leading CRM systems, enhancing your customer relationship management
• SEO Audits: Detailed examination of your site’s SEO performance to improve visibility and rankings
• Keyword Audits: Strategically analyze and optimize use of keywords to boost traffic to your website

If you have a specific service or strategy in mind that isn’t listed above, please reach out so we can discuss and develop a customized solution tailored to your needs.